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Josephine Cruz


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Josephine Cruz aka Jayemkayem is a multidisciplinary creative entrepreneur currently based in Toronto. Since relocating from Calgary in 2015 she has made a name for herself around the city for her skills as a DJ, event producer and curator, as well as for her natural aptitude for community leadership and organizing. Her professional resume includes work with HYPEBEAST, Complex, Red Bull, Sony Music, Kronenbourg, RIFF and more; and the list of brands she has provided music for as a DJ includes Nike, Jordan, adidas, Puma, Sephora, Lululemon, Google, Spotify, Vice and others. She also has a passion for knowledge sharing, and has taught workshops and seminars in branding, marketing and music business with organizations including Intersessions and Remix Project. In addition to her personal creative and professional pursuits, Josephine runs an independent record label, Bare Selection, alongside her partner Freeza Chin, and is the co-founder and director of community radio station, ISO. ISO is home to 40+ recurring shows hosted by local DJs, producers, journalists and cultural provocateurs and exists to platform underground music and forward-thinking discussions that are underrepresented in the mainstream media sphere.