About The RBC Launchpad Music Entrepreneurship Program

About The RBC Launchpad Music Entrepreneurship Program

The RBC Launchpad Music Entrepreneurship Program is divided into 3 categories that represent the primary areas of work in the music business. Programming will cover most of the topics involved in each category, as well as the interconnection and cross-pollination between these different areas:

+ Music Business & Entrepreneurship

+ Artistic & Creative Direction

+ Events, Performances & Community Building

The Program Will Include:

+ A vibrant, collaborative community of fellow emerging creators, artists, and music makers

+ Up to 20 workshops topics such as grant writing, creative direction, marketing strategies, touring, legal literacy, and more.

+ One-on-one mentorship with music industry leaders and professionals

+ Coaching and assessment on your own personal projects

Music Business & Entrepreneurship

The MB&E ​component​ is dedicated to informing participants of the different strategies and roles that take place within the development of a sustainable project. Touching on topics that range from revenue streams to pitching ideas to legal literacy, this category aims to ​deepen participant understanding of business, roles and team infrastructure.

Topics include:
  • Music Licensing
  • Legal, Contracts, Split Sheets
  • Revenue Streams
  • Pitching Ideas
  • Marketing Strategies
  • Creating a Budget
  • Touring

Artistic & Creative Direction

The A&CD ​component ​is dedicated to broadening participants’ understanding of the creative process behind building an artistic brand or identity. Touching on topics that range from ideation to branding to case studies, this category aims to ​increase participant awareness of the strategies, roles and team-structures that can facilitate the creative process of developing an original artistic identity.

Topics include:
  • Artistic Development
  • Branding
  • Creative Workshops (Songwriting & Production)
  • Masterclasses
  • Creative Briefs
  • Collaborations

Events, Performances & Community Building

The EP&CB​ component​ will be curated events, performances and talks dedicated to actively engage participants within their local music community. This category aims to deepen participant understanding and engagement with different projects, institutions and agents that can help develop a healthy and connected pipeline in the music scene.

Topics include:
  • Performance Series
  • Meetups & Gatherings
  • Cultural Curation
  • Event Planning
  • Community Engagement

To be eligible to apply for a RBC Launchpad Music Entrepreneurship Program, applicants must:

To be eligible to apply for a RBC Launchpad Music Entrepreneurship Program, applicants must:

+ Be between the ages of 18 and 35
+ Be an emerging and/or practicing artist, music creator or entrepreneur

Criteria

The following criteria will be used to assess your application submission:

  • Have an entrepreneurial desire to advance their creative practice/business
  • Be in the early stages of their career and art form
  • Demonstrate a commitment to devoting more time to their artistic activity
  • Have little presentation, recording or publication history

Additional Information

This is an opportunity to learn from other creatives and related industry mentors who have succeeded as music entrepreneurs. The program goal is for participants to gain a better understanding of the different strategies, team structures and available opportunities that can help them develop their own projects and initiatives. The RBC Launchpad Music Entrepreneurship Program syllabus is designed to provide participants with a wide range of options and examples for the diverse career and entrepreneurial pathways in today’s dynamic creative industries. Program beneficiaries will include emerging artists, audio professionals, creatives and entrepreneurs in the music industry. The four (4) month program has a limited number of spots and starts January 2021.

HOW TO APPLY

Launchpad Elevation Line - Black
More information to come! Please check back soon!

HOW TO APPLY

Launchpad Elevation Line - Black
To apply for the RBC Launchpad Music Entrepreneurship Program, please click on the Apply Now button below to complete and submit the form (via Google Forms) by 10:00pm EST November 22nd.

Application Deadline:

November 22nd 10:00pm EST
Apply Now

For more information, check out our Frequently Asked Questions.